Meet Miss Aida

In fourth grade, I had a geography teacher named Aida.

It was a great teacher. But these days, it's another Aida who constantly accompanies me in my work.

In digital marketing, it is very common to use the AIDA model to create content and strategies that lead the customer to the desired action.

AIDA is an acronym for: Awareness, Intention, Desire and Action.

These are the stages within a sales funnel that usually lead people to the final purchase decision.

Click on the infographic below, navigate through the funnel phases, and discover some digital marketing actions that are critical to each phase.

Click in the image to see the interactive content

The AIDA model was created in the 19th century, but is still widely used by marketers today.